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Agribusiness FIELD Days around the country bring communities together, help raise funds for local clubs, schools and organisations, and above all are a much-anticipated opportunity to see friends.
It’s often the only opportunity for residents to view newly released machinery and talk to experts from the ag giants to the small manufacturer who builds customised equipment.
So when the pandemic shut down field days around the country, regional Australians were left without their favourite annual event.
The Weekly Times has filled that space with VirtuAg, a virtual field days hub found here, with partners Telstra and the Commonwealth Bank, and is donating proceeds to support the National Centre for Farmer Health.
VirtuAg brings together the best of the ag community, including your favourite businesses, suppliers, and industry professionals into this unmissable virtual field days experience. It will allow farmers, ag workers and enthusiasts to see, inquire and buy all the products and services they would normally use a regional field day to compare.
At a time when government tax incentives are favourable The Weekly Times is building a bridge between ag buyers, tryers and sellers.
The Weekly Times editor Ed Gannon said the aim of VirtuAg was to recognise the importance of field days to the farming community.
“These days are vital for a whole lot of reasons. Not just to see the latest products, but to get together and talk about the challenges and opportunities for farming,” Mr Gannon said.
“Through VirtuAg we hope to bring farmers together to see the latest offers on machinery and goods, participate in our webinars and stay in touch with each other. We are proud to present Australia’s virtual field days.”
Commonwealth Bank executive general manager, regional and agribusiness banking, Grant Cairns said CBA was excited to be involved in VirtuAg.
“It’s a great opportunity to continue our commitment to field days,” Mr Cairns said.
“It’s a great platform and opportunity using technology we’ve all become more familiar with to connect and to showcase equipment.”
Telstra has a long history of providing vital connectivity to regional, rural and remote communities around Australia each year, Telstra contributes to more than 100 regional events and field days across Australia, according to Telstra Regional Australia executive Janet Barnes.
“Supporting the VirtuAg event is a great way for us to continue to show our commitment to regional and rural communities,” she said..
Case IH has a long history of supporting field days around the country and Case IH Australia/New Zealand general manager Pete McCann said the ag giant was eager to remain in contact with customers. “When the current pandemic restrictions forced the postponement of physical field days we were keen to look at alternatives, and taking an event online — like VirtuAg — is a great initiative we were keen to be involved in,” Mr McCann said.
VirtuAg will also include insightful webinars hosted by Ed Gannon and The Weekly Times’ Focus editor, James Wagstaff, along with experts from the ag sector.
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